In an Era of Disruption, Strategy is Essential
In today’s rapidly changing environment, strategy is crucial. We deliver innovative solutions that have empowered thousands of companies across industries and regions to craft and execute effective strategies. With nearly five decades as a leader in strategic thinking, we bring unparalleled tools, technology, and partnerships to every project. Our strategy consultants guide you through change, uncertainty, and adaptability, enabling sustained, profitable growth—a feat achieved by only a small fraction of companies.
Our Approach to Strategy
We team with you to focus on exactly what is required to seize an identified opportunity, complete with real-world pilots and quick test-and-learn iteration. The result: a battle-tested, scalable plan in far less time than you thought possible. Our proven approach is founded on five core beliefs about strategy:
Begin with business definition
Fight for leadership economics
Profit pools don’t stand still
Defining your business too broadly can lead to competing in areas where success is unlikely; defining it too narrowly risks missing out on opportunities for growth and leverage. Business definitions naturally evolve and are often discovered rather than strictly defined. They rely on a nuanced understanding of limits related to costs, capabilities, and customer needs across different products and market segments. Balancing these aspects enables a business to optimize resources and scale effectively while staying focused on achievable success.
In most markets, the top two or three players capture the majority of economic value. If a path to leadership exists, it’s essential to pursue it. If not, consider altering the rules to disrupt the market. Paradoxically, a strong position often means untapped potential; leaders can still maximize by pushing beyond existing boundaries.
A strong strategy begins by mapping the industry’s current profit pool and modeling possible shifts, considering factors like economic uncertainty, global conflicts, climate change, and AI advancements. Next, develop a portfolio of “no-regret” moves—actions that hold value in any future scenario. Alongside these, identify a select few strategic bets that could yield substantial returns if the future unfolds favorably. This balanced approach prepares the business for resilience and adaptability across a range of potential industry changes.
Focus on the customer
Make things happen
Companies that focus intensely on building loyalty with their top customers tend to thrive. Just as profit pools shift, customer needs and behaviors evolve too. It’s essential to continuously analyze who your customers are, why they buy from you, and what it would take for them to increase their purchases. Achieving this requires investing in culture, routines, and technology that maintain a customer-centric approach as the company scales.
Intellectually elegant strategies that can’t be executed won’t lead to value creation. Don’t just ask, “Where are the greatest opportunities for profitable growth?” You must also ask, “How can our company pursue these opportunities efficiently, effectively, and repeatably?” We can help you do just that.