Marketing Strategy
Achieving lasting marketing success requires more than quick fixes. We work with clients to build a strategy rooted in business goals and brand strengths.
Our approach isn’t from afar—our team addresses complex challenges hands-on, developing strategies and tactics that drive reliable results.
Instead of starting over, we refine what’s working. Through auditing past efforts, we gather insights to create a strategy that stands out. By keeping us on retainer, your marketing becomes a growth engine.
Our tailored services include:
- Workshops
- Marketing Audits
- Competitive Analysis
- ROI Evaluation
- Goal Alignment
- Tactic Development
- Strategy Creation
- Ongoing Support
Building a Brand That Resonates
A brand goes beyond a tagline, logo, or ad campaign—it’s a core part of your business strategy and the heartbeat of your company. A powerful, well-defined brand shapes customer experiences and boosts employee engagement.
Our team conducts in-depth sentiment research through team and customer interviews to assess how well your brand values and positioning are understood. If misalignment or confusion arises, we’ll host a brand workshop to reinforce and refine your positioning.
Tactics:
- Brand Research
- Brand Workshop
- Logo Refresh
- Positioning Development
- Brand Implementation
Sales & Process Optimization
Why aren’t your leads converting? Marketing might be meeting KPIs, while Sales is frustrated with lead quality—sound familiar?
It’s a classic CRM dilemma.
Bring in Kasper Consultants to assess your current marketing and sales performance, identifying strengths and growth areas without bias. We specialize in pinpointing funnel breakdowns.
Following an audit and recommendations, we’ll train your team to enhance processes, improve lead conversion, and ensure better data. Opt for ongoing support, and we’ll keep them accountable for KPIs and driving revenue growth.
Tactics:
- Sales and Marketing Audits
- Sales Process Assessment
- Sales Training
- CRM Implementation
- Process Optimization
- Continuous Evaluation
Contact Us For Team Building
Your team is the backbone of your company’s success, and effective training is key. We start by evaluating your current team to ensure each person is in the right role. If adjustments are needed, we assist with hiring and placing the right people for defined roles. Our goal is to build a team that’s skilled, passionate, and aligned with your company’s culture. Through regular scorecards and reviews, we provide clear feedback so each team member knows their standing and areas for growth.
Here’s how we approach team evaluation and building:
- Team Assessment
- Talent Acquisition
- Training and Development
- Performance Management
Build & Maintain Your Reputation
If you don’t protect your reputation, what do you have? Our Reputation Management consulting establishes a baseline for current sentiment, compares your rank to competitors, and builds a strategy to enhance reviews and address negative feedback.
Tactics include:
- Review Audit: Comprehensive assessment of ratings and sentiment.
- Review Strategy + Plan: Boosting reviews on key platforms, with tactics like Platform Maximization, Review Curation, and Response Strategy.
- Platform Setup: Selecting suitable platforms for effective management.
- Staff Training/Incentives: Scripts and programs to encourage positive feedback.
- Automation Setup: Autoresponders and strategic notifications for streamlined management.